GSI Commerce and Spanx Extend Long-Term Ecommerce Agreement
Shapewear Leader Renews Technology and Operations Services Through 2018
KING OF PRUSSIA, Pa., July 19, 2012—GSI Commerce®, a leading provider of ecommerce and interactive solutions, today announced that Spanx, a leading shapewear company, has signed a new multiyear agreement for GSI to continue providing full-service ecommerce solutions for its growing online business. Under the new agreement, GSI will continue to provide Spanx with integrated Web technology, fulfillment and customer care services. Spanx has been an ecommerce partner of GSI since 2008.
“We want spanx.com to be an unmatched shopping and shaping destination for fans around the world,” said Laurie Ann Goldman, Spanx chief executive officer. “From browsing to shipping, GSI helps make it easy for women and men to get their SPANX on, and we look forward to a continued partnership as we grow our online business.”
Founded in 2000, Spanx is a brand created by entrepreneur Sara Blakely and is now one of the leading providers of shapewear for women and men. Spanx is sold in high-end retail stores, boutiques and specialty stores and is available in 40 countries. The company’s growing product line of more than 200 styles promotes comfort and confidence with innovative shapewear and apparel that slims, shapes and smoothes the figure. Spanx products have received numerous awards and media mentions and are popular among Hollywood celebrities and stylists.
“Spanx has grown and evolved a great deal since its launch on GSI’s ecommerce platform,” said Scott Hardy, executive vice president of strategy and client services for GSI. “We have a strong understanding of its business and believe we are in a great position to help Spanx continue to connect with and delight online shoppers with well-integrated ecommerce solutions.”
Spanx founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The problem-solving brand has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere. Headquartered in Atlanta, GA, Spanx is available in 40 countries and now offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts and underwear. These body-shaping innovations have secured Spanx a place in pop-culture, with daily mentions everywhere from CNN to SNL. In addition to keeping butts covered, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.
About GSI Commerce
GSI Commerce® enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, London, UK and Beijing, China. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.
Director, Corporate Communications