Ari Osur Tapped to Lead ClearSaleing as General Manager
Osur joins the organization with accomplished digital marketing career
COLUMBUS, Ohio (June 28, 2012)— ClearSaleing, a GSI Marketing Services company and the leader in advertising analytics and multichannel attribution, today announced Ari Osur has joined the organization as general manager. In this role, Osur will be responsible for growing business revenue and leading the day-to-day operations of ClearSaleing.
“Ari is an accomplished digital marketing leader with a successful track record of developing and managing profitable marketing programs for world-class brands,” said John Healy, head of GSI’s Marketing Services Products. “Ari’s notable experience as a strategist, thought leader and operational manager in the areas of digital and direct marketing, brand-building and customer relationship management (CRM) will benefit ClearSaleing’s clients.”
Osur joins ClearSaleing from Forrester Research, Inc. While at Forrester, Osur developed and delivered research and advisory services for marketers seeking to reach and engage customers across digital channels. His areas of focus included measurement, attribution and optimization; digital messaging via email, social media, and mobile channels; and influencer marketing. Osur’s published reports on attribution attribution include ‘The Forrester Wave™: Interactive Attribution Vendors, Q2 2012’ (April 2012) and ‘Making The Case For Interactive Attribution In Your Organization,’ (May 2012) both released by Forrester Research, Inc.
“ClearSaleing is uniquely poised to help marketers understand what’s working and how they can improve future strategies and tactics,” said Osur. “I’m excited to join a company at the vanguard of marketing attribution and analytics with a strong heritage, industry-leading products and services, and immensely talented people. I look forward to helping our clients be successful.”
Prior to joining Forrester, Ari was the relationship marketing leader for the National Basketball Association (NBA), where he led global database marketing, CRM, loyalty/membership marketing and email marketing for NBA, WNBA and NBA Development leagues. Previously, Ari has also held leadership roles with Epsilon, Johnson & Johnson, and Medialink Worldwide.
Ari holds an MBA from New York University as well as a Bachelor’s of Science in Communications from Cornell University.
ClearSaleing is an industry-leading advertising analytics and attribution platform. ClearSaleing enables innovative advertisers to increase sales volume and overall media mix profitability across their complex mix of advertising investments. The ClearSaleing platform and related services allow innovative clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance to achieve true transparency across their marketing mix performance and to understand which marketing channels are most influential to profit, engagement, and overall return on investment. The company was founded in 2006 and is headquartered in Columbus, Ohio. ClearSaleing is a wholly-owned subsidiary of GSI Commerce. GSI Commerce is an eBay Inc. (Nasdaq: EBAY) company.
Director, Corporate Communications