Advertising Age Ranks GSI Commerce Marketing Services in Top 15 U.S. Digital Agencies for Third Consecutive Year
GSI also Ranks among the World’s Top 50 Largest Agencies
KING OF PRUSSIA, Pa., Jun. 5, 2012—GSI Commerce Marketing Services has ranked among the “Top 15 U.S. Largest Digital Agencies” by Advertising Age for the third consecutive year. Its recently released 2012 Agency Report, an annual report of the top agencies, is based on revenue. GSI’s Marketing Services includes a portfolio of eight companies that provides a comprehensive and connected set of interactive marketing solutions to drive demand generation for its clients.
“Our partnership with GSI’s Marketing Services group and the True Action agency, in particular, has been a key factor driving our significant growth in a competitive market. True Action’s expertise in both engaging new consumers and then enabling commerce in our multichannel retail environment has demonstrated great leveraging of our digital media spend,” said Jeff Hennion, executive vice president, chief marketing officer & e-commerce for GNC.
The 2012 Ad Age Agency Report was compiled via the Ad Age DataCenter. Based on revenue from 2011, GSI’s Marketing Services ranks number 11 among the top 50 U.S. digital agencies, 28 among 900 U.S. agencies across all disciplines and 33 among the world’s 50 largest agencies.
GSI’s Marketing Services contributed an annual revenue of $227 million in 2011, a 19.4 percent increase over 2010 revenue of $189.0 million. The organization provides innovative digital marketing products and services including: marketing strategy and design through True Action and Silverlign, e-mail marketing through e-Dialog, affiliate marketing through PepperJam Exchange, retargeting through Fetchback, database marketing through MBS, mobile marketing through M3 Mobile, and advertising analytics and attribution management through ClearSaleing.
“We are honored to be recognized and excited to see GSI’s ranking among the top agencies for the third consecutive year,” said Chris Saridakis, president of GSI. “We will continue to focus on delivering our clients the integrated solutions they need to drive measurable results and accelerate growth.”
“GSI Marketing Services has seen dramatic growth with recent client wins including Sony, Haggar, GNC, Dollar General, Timberland, and Anthropologie among others. With our key executive talent acquisitions, expansion in New York City and our unique performance based model, we offer leading brands the commerce marketing solutions they need to succeed,” said Reuben Hendell, CEO of the global agency group.
About GSI Commerce
GSI Commerce® enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI, headquartered in King of Prussia, Pa., has major service offices in New York and Los Angeles. Its international headquarters is located in Barcelona, Spain. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.
Director, Corporate Communications