Acquire, engage, convert and retain customers with eBay Enterprise Marketing Solutions.
Our Marketing Solutions team provides comprehensive, industry-leading commerce marketing technology as well as digital agency services.
eBay Enterprise Marketing Technology includes a suite of demand generation capabilities including: affiliate marketing; attribution; database and CRM; email & mobile marketing; and online advertising display retargeting. In 2015, eBay Enterprise will launch its Commerce Marketing Platform, a suite of cloud-based marketing solutions that enables marketers to plan and execute a consumer's entire journey while determining the most relevant offers and channel selections. Designed and built from the ground up in partnership with FICO, a leading predictive analytics and decision management software company, the platform combines commerce insights powered by data and best-in-class demand generation technologies of eBay Enterprise in combination with FICO’s powerful analytics applications to optimize the relevance and value of each individual customer’s purchasing journey.
eBay Enterprise Agency Services offers full-service digital marketing specializing in analytics and optimization; creative services; studio services; media services; search engine marketing; user experience design and usability research. The agency operates three state-of-the-art testing facilities—in New York City, Philadelphia and Silicon Valley—each equipped with tablet/mobile device testing capabilities and eye tracking technology. The agency also operates three in-house studios in New York City, Pennsylvania and its Kentucky fulfillment center. Our flexible model can also implement and staff a pop-up studio at a client location or third-party fulfillment center.