Display & Mobile Advertising

Attract and convert new customers

Marketers know that an effective digital ad campaign needs to reach the right customer at the right time, with the right message. Many advertising partners claim they offer this capability, but only eBay Enterprise Display is powered by the eBay Audience Platform. It is unique in its ability to use first party commerce data to understand consumer behavior, and apply it in real time to display ad targeting and optimization. By skillfully applying that knowledge we can reach and engage your ideal audience with greater certainty, less waste, and higher performance.
The result is engaging, optimized content, all in real time. You can see the results in your bottom line. The eBay Audience Platform also allows you to leverage your first party customer data together with first-party data from one of the world's largest marketplaces. You can target and engage existing and prospective customers, while creating a more personalized, relevant shopping experience. You'll deliver campaigns that drive new customer acquisition while increasing repeat purchases.

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Display & Mobile Advertising Features

Location-Based Targeting

Send dynamic, creative messages to customers based on their location. Engage specific customers based on their device ID, and serve them personalized ads that will drive foot traffic to your store. Now you can increase your campaign relevance, produce measureable results, and understand cost per store visit.

Benefit from Valuable First Party Commerce Data

With over $255 billion in commerce volume and 150 million active users, eBay is one of the world’s largest marketplaces. By using this data in real time you can find the right audience for your campaign, and achieve accurate targeting and better performance. You can also combine historical purchase behavior and current in-market shopping data with your own first party CRM data to reactivate past customers.

Deterministic Cross-Device Targeting

eBay customers like to log on using multiple devices. With this 100% privacy-compliant solution, you can use anonymized and aggregated data to reach the right audiences, on the right device, through behavioral targeting.

Safe Inventory

Execute your campaigns on a wide range of environments from desktop, mobile, and video pre-roll ad inventory. eBay Enterprise is integrated with leading content screening and inventory partners to bring you the best, brand safe public and private inventory.

Data Science Technology

A unique data science model allows you to unlock the predictive value of all our data. Then, we can build custom 'Shop Alike' models to help you find new customers. These campaign optimization tools and processes are custom-built for working with commerce data across multiple channels.

Flexible Solutions and Services

Take advantage of a full-service solution, and let our creative team use advanced analytics and attribution to make multiple channels work for you.

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The Future of Retailer Display Advertising

More than 75 million monthly unique shoppers spend billions of dollars a year on eBay.com. This session shares how to leverage Big Data analytics to build unique new customer acquisition targeting models.



2015 Holiday Commerce Marketing Guide


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Display & Mobile Advertising