Attribution

CENTRALIZE. ANALYZE. OPTIMIZE.

Plan and spend wisely with a solution that takes a statistical approach to your media planning. Use eBay Enterprise Attribution to leverage valuable insights that inform your campaign planning and optimization, mid-flight. The solution is also adept at measuring the effectiveness of each channel in the consumer journey.
By allocating proportional credit to your marketing communications and media activity across all channels, you can allocate your spend to the right areas and reach your goals. eBay Enterprise Attribution is an important component in creating a 360-degree view of your customer.

605

percent
ROI FOR ADVERTISERS

8+

years
AS A LEADING MEDIA ATTRIBUTION PLATFORM

100+

ACTIVE CUSTOMERS WORLDWIDE

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Attribution Features

Measure Your Marketing Effectiveness

Attribution reduces the amount of time you spend building routine reports. You’ll analyze the customer path by visualizing data with powerful business intelligence tools to extract the information you need— without complex coding.

Campaign Sequence Planning

Understand which channels are better utilized to convert vs. drive awareness. You’ll do a better job of structuring your campaign and crafting actionable, effective, and forward-looking plans that exceed your business goals.

Marketing Strategy & Budget Allocation

Utilize insights from cross-channel measurement in the media planning and budgeting of your campaigns on-the-fly. You’ll drive real-time multi-channel budget optimizations.

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Resources

Publication

eBay Enterprise Named a Strong Performer in The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

Download report: The Forrester Wave™: Cross-Channel Attribution Providers

READ

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