The Social Experience: More Than Just a Marketing Channel
For years, attempts have been made to shoehorn social into numerous paradigms. It’s been labeled new media, network, channel, marketing, technology and platform, to name several. Our belief is that the modern social experience is ALL of these things. It’s time to shift perspective and think about the role of social as a critical part of creating connected consumer experiences that touch all points of the customer lifecycle.
In this point of view paper, Monica Gout, a senior leader in eBay Enterprise's Strategy and Consulting Services group, presents the case for why social should be built into all customer experiences, and lays out some recommendations for brands and retailers to begin implementing today.
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