Mobile Usage and Orders Up Nearly 130% on Thanksgiving Day, More Consumers Opt for Free Shipping Promotions
More shopping occurred across mobile devices on Thanksgiving Day 2013 than Thanksgiving Day 2012, according to data released today by eBay Enterprise, who manages the ecommerce experiences of leading retailers and brands, including Toys “R” Us, Levi’s, Sports Authority, Polo Ralph Lauren and GNC.
This year, visits across mobile devices (including mobile phones, tablets, e-readers, media players and game consoles) were up nearly 130% on Thanksgiving Day 2013 and mobile orders were up nearly 127% over Thanksgiving Day 2012.
Additionally, free shipping appeared to be the promotion of choice for consumers shopping at eBay Enterprise retailers on Thanksgiving Day 2013, with 72% of orders including free shipping, an increase of 48% compared to Thanksgiving Day 2012.
Be sure to visit the eBay Enterprise Commersations blog for the latest data, news, and executive insights throughout the holiday shopping season!
--Mark Kirschner, chief marketing officer, eBay Enterprise
Introducing "The 12 Joys of Holiday Shopping!"
October 21, 2013 | Announcing the official launch of The 12 Joys of Holiday Shopping blog series. Read More
12 Joys of Holiday Shopping: Promotions
November 26, 2013 | How to make the most of your holiday promotional efforts this year and beyond. Read More
Capitalizing on In-Store Traffic
December 20, 2013 | Today’s customers expect more – and those expectations are rising almost daily. Read More