Commersations Resource Center

Holiday Optimization Best Practice Guides

As the holiday season fast approaches, retailers and brands begin the mad scramble of preparing their websites for an influx of shoppers and the most important sales days of the year. With the stakes set high, determining what goes in front of consumers can be a challenge. eBay Enterprise’s Marketing Solutions wants to help you succeed this holiday season.

Our Digital Optimization and Testing Team put together best practices from our years of experience helping clients develop and execute strategic optimization and testing programs. Click the corresponding links below and download the individual guides:

Properly implemented, these suggestions can create better consumer shopping experiences and ultimately drive revenue through your site. And since we are testers at heart, we encourage you to test these methods on your own site to gain information about how they perform specifically for your shoppers.

We sincerely hope you can adopt some of the ideas to optimize your site and that everyone has a very successful holiday season! Our team can also help create individualized plans for your site so please give us a call if you’d like to start a conversation. And just one final tip before we “wrap up” – Remember to end holiday specific optimization campaigns after holiday.

Happy optimizing!

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