Expanding the licensed sports merchandise business: GSI Commerce agrees to acquire Fanatics, Inc.
The combination of Fanatic’s position in the collegiate sports category with GSI’s existing licensed sports merchandise business – which already includes the NFL, NBA, NHL, MLB, NASCAR and ESPN – will strengthen GSI’s position in this $15 billion market.
From the press release:
“Fanatics is a terrific company and a great fit with GSI,” said Michael G. Rubin, Chairman and CEO of GSI Commerce. Rubin continued, “The combination of Fanatics with our licensed sports merchandise business, which had net revenues of approximately $300 million in 2010, will enable us to better serve our partners and fans, and together the combined company will be a leader in the estimated $15 billion licensed sports merchandise market. With more than 50% of its revenues generated from the sale of college merchandise, Fanatics is a great complement to GSI’s focus on licensed sports merchandise for the professional sports leagues. In Fanatics, we have found a company and management team that shares our passion for the licensed sports merchandise industry and our vision for the growth opportunities that lie ahead. We are excited to welcome the Fanatics team to GSI.”
I recently sat down with Stephen Bontempo, vice president of GSI’s licensed sporting goods business, for a post on the Super Bowl and NFLShop.com. After the acquisition closes, I’ll make sure the blog goes broader and deeper into this area.
To listen to Q4 and fiscal year 2010 results and information about this acquisition you can go to the Webcast on the GSI website.
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