Just call them the Fab Five.
eBay Inc.’s business units saw increases in mobile shopping in the “Cyber Five” period – the five shopping days beginning with Thanksgiving 2013 – when compared to the same period a year ago. Thanks to the increased use of smartphones and tablets, coupled with eBay’s technology leadership and focus on enabling merchants of all sizes, eBay Inc.’s mobile enabled commerce volume (ECV) saw an increase of 96% year-over-year, for the “Cyber Five” period 2013.
Mobile Visits Increase Nearly 116% on Cyber Monday, Mobile Orders Increase Nearly 98% During Holiday Weekend
On Cyber Monday 2013, eBay Enterprise saw the number of visits (consumers accessing our platform or platforms of our partners) from a mobile device i.e. tablet, mobile phone, e-readers, media players and game consoles, increase 115.7% and mobile orders increase 88% compared to Cyber Monday 2012.*
What a difference a letter makes. Earlier this year, Rhode Island School of Design (RISD) President John Maeda helped lead the government-supported movement to transform the educational focus of STEM (Science, Technology, Engineering and Math) to STEAM by adding Art.
From Maeda’s perspective, art and design has overtaken technology as the dominant transformational force for the 21st century. Much as science and technology transformed the last hundred years, he argues design can simplify complex issues and help us respond to new challenges.
Mobile Usage and Orders Up Nearly 130% on Thanksgiving Day, More Consumers Opt for Free Shipping Promotions
More shopping occurred across mobile devices on Thanksgiving Day 2013 than Thanksgiving Day 2012, according to data released today by eBay Enterprise, who manages the ecommerce experiences of leading retailers and brands, including Toys “R” Us, Levi’s, Sports Authority, Polo Ralph Lauren and GNC.
This year, visits across mobile devices (including mobile phones, tablets, e-readers, media players and game consoles) were up nearly 130% on Thanksgiving Day 2013 and mobile orders were up nearly 127% over Thanksgiving Day 2012.
As you’ve read in a previous 12 Joys of Holiday Shopping post, retailers like Toys”R”Us, Target, Macy’s, Sears and Kmart are starting their holiday deals earlier than ever before to account for the six fewer shopping days between Thanksgiving and Christmas.
But kicking off holiday sales earlier is only one of the ways that retailers will be attracting more traffic to their online and brick-and-mortar stores. Promotions will come in all shapes and sizes this season, and with good reason – 35.6% of respondents to a recent NRF survey said that promotions were the most important factor in deciding where they will conduct their holiday shopping this year.
Store of the future, here we come!
eBay Inc. and Westfield Labs said Wednesday the companies were partnering with retailers Rebecca Minkoff, Sony and TOMS to power a trio of digital storefronts in the Westfield shopping mall in San Francisco. Consumers will be able to buy curated merchandise from each brand via a shoppable window, pay with PayPal, and then arrange for free home delivery or pick up within the mall for select items.
I'm excited to let you know that Magento has become part of eBay Enterprise! Moving forward, retailers and brands of all sizes will have access to an unmatched portfolio of offerings that seamlessly deliver integrated and flexible commerce solutions to drive their revenue and growth.
We're excited about the future of our combined organization and we look forward to sharing more in the coming months about how we plan to deliver more ways for our clients to compete and win in today's ever-changing retail landscape. Read more from Roy Rubin, COO Magento.
President, eBay Enterprise
Mobile technology has completely revolutionized every facet of the consumer journey, leaving retailers in a race to identify the most effective ways to reach, convert and retain consumers who are now switching screens more than 27 times an hour, per data from Time Inc. and Innerscope Research.
So what can we discern about today’s multi-device shopper and what proactive steps can marketers take to ensure that they’re reaching this growing – and coveted – audience?
Our 12 Joys of Holiday Shopping blog series has been taking you inside the key trends re-shaping how retailers and brands connect and more deeply engage with customers, and how those customers are becoming increasingly empowered stakeholders in the process. We’ve been examining how social media and mobile technologies are re-wiring consumer shopping behaviors and expectations – and how access to data on those consumer behaviors is enabling marketers to design campaigns that create more immediacy, relevancy and value at every touch point.
But what will our shopping experience look like in a few years? For some clues, let’s take a look at “the Internet of Things,” where once-predictable pathways of information are changing and where our physical world itself is becoming a type of information system.
As consumers rev up their shopping engines for the holiday season, they’ll soon notice there are only 25 days between Thanksgiving and Christmas on the 2013 calendar, leaving consumers with six fewer days to complete their holiday shopping – the shortest season in 11 years.
Retailers have been aware of this compressed holiday calendar all year and preparing to ease the burden on the consumer and also mitigate any potential losses.