While consumers have individual preferences, they also have distinct patterns of how, when, and why they reach for devices when browsing and making purchases. These subtle nuances are pivotal to understanding how consumers use multiple devices for both online and offline shopping, and reveal key insights for retailers to increase conversion during the holidays and throughout the year.
Informed by the analysis from our 2012-2013 research, detailed in Multi-Device Ownership: Implications for Retailer and Consumers, the eBay Enterprise User Research team embarked to validate those findings with a larger consumer group. A forty-four question survey was developed to gather deeper quantitative data about how shoppers engage with their devices (smartphone, tablet, and desktop/laptop). The survey was launched immediately following the 2013 holiday shopping season and the responses from 1,177 multi-device owning consumers was collected.
eBay Enterprise debuted as a Strong Performer with the following modular capabilities:
- Magento Enterprise Edition providing commerce and experience management;
- eBay Enterprise Retail Order Management and Store Fulfillment Solutions;
- eBay Enterprise Product Content Manager as a light-weight PIM offering;
- eBay Enterprise Retail Associate platform for in-store clientelling.
How can eCommerce startups effectively raise money, become profitable, and then stay that way? Venture capitalist Sean Percival has the answer: avoid the five most common pitfalls in the industry.
Last year, eBay Inc. announced its Retail Associate Platform to help retail brands better engage with their customers in stores. Now, top retailers including Nine West and Aeropostale are using the platform with success.
The platform supports a wide range of in-store activities and is built in a modular fashion to support retailers of all sizes. It is designed to replace the retail associate’s “little black book” as a high tech tool that empowers brands to drive long-term engagement with shoppers and increase the value of an average in-store order. eBay Inc. provides support and training for retailers using it.
Retail industry discussions about omnichannel tend to focus on the browsing and product selection experience. But as holiday gift shipments reach new highs this year, how retailers deliver a branded experience when product packaging stands in for the attentive sales associate is just as important. Industry innovators Ralph Lauren, Kate Spade and Net-a-Porter are very particular about the unwrapping experience that they want their customers to have. For one of our clients, it takes six precise folds of tissue, folded at an angle into their two tone rectangular boxes shipped from our eBay Enterprise warehouse to deliver its signature customer delight when their packages arrive.
Every retailer knows their customers. Unless you run a neighborhood fruit stand, it’s very likely that you have so many customers that you don’t actually know them individually. You think of them collectively and you segment them into groups.
Lunchtime means different things to different people. For some, it’s a chance to step out of the office and take a much-needed break. For others, it’s a source of stress – how to find time to stuff in a meal during a 2 minute break between meetings. Increasingly, however, lunchtime equals shopping time.
Intuitively, we know an increasing number of workers have access to both work-issued and personal laptop and mobile devices all day long. But employees are surely far too busy and responsible to use those devices to shop at work…
Not so, we’ve found.
Black Friday is around the corner – just 15 days away, on November 28. Last year, Black Friday was the first billion-dollar online shopping day of the holiday season, and sales were up 15% over 2012. Sure, Thanksgiving Day is increasingly popular for those itching to get a jumpstart on sales, but Black Friday is still undeniably the first regular season game in the sport of shopping.
Marketers, are you ready for Black Friday 2014? Review the checklist below and see how many tips you can check off now, and what remains on your to-do list. The effort is worth it to maximize your email program and drive commerce during the most important time of the year.
Magento released the newest version of Magento Enterprise Edition 1.14.1 and announced Community Edition 1.9.1 today. Magento Enterprise Edition 1.14.1 empowers merchants to create the most unique and captivating online experiences possible for consumers. Available for download today for existing customers, Enterprise Edition 1.14.1 helps merchants increase their sales and productivity in many ways.
Retailers see 20% of annual retail sales occurring between Black Friday and Christmas, and, this year, there are only twenty-six shopping days between Black Friday and Christmas, just one more than last year, and five fewer than 2012. Though, to be fair, as usual, 50% of shoppers will finish their shopping in the last two weeks of December.