As the Internet has put all the world’s wares just a mouse-click away, private shopping sites are proving that customers are willing to put in the extra effort for exclusivity and personalization.
Frank & Oak’s simple mission “is to help a generation of men dress and live well,” and private sales functionality gave them a way to bring style to their customers by tailoring product merchandising and marketing to customer needs. Since their 2012 launch, Frank & Oak has attracted more than one million members. And, though it is free, every customer has to create an account and specify their style and sizing preferences to shop.
Earlier this year, Steve Denton, eBay Enterprise’s vice president of marketing solutions, keynoted the Affiliate Summit West in Las Vegas. He spoke to more than 5,400 attendees about the important role affiliate marketing plays in the consumer journey and how affiliate is misunderstood but not for the right reasons. It’s more robust and valuable than people think.
What you may not know:
With consumers increasingly connected across multiple devices at home, at work, and on the go, the standard notion of “channels” has been obliterated. Traditional retail paradigms have become broken down and outdated. So what is the new must have? The new black? Order Management.
Distributed order management is driving a retail revolution. With the disappearance of traditional channels, it has become clear that a centralized “brain” is critical to omnichannel success. The Order Management System (OMS) is the brain and key to a holistic omnichannel commerce strategy.
eBay Enterprise helps retailer Alex and Ani increase ROI by 80% through Facebook Ads with Kenshoo Social
Facebook has grown to become a vital part of the digital marketing mix for brands and has proven itself as a powerful direct response channel for marketers, driving significant sales, revenue, and ROI. For eco-friendly jewelry retailer, Alex and Ani, Facebook has contributed greatly to its growth over the past several years. The company is in a “hyper-growth” mode – exploding from less than 30 employees in 2010 to almost 1,000 by the end of 2013 and witnessing growth of 3,569% with sales exceeding $200 million.
In 2013, Alex and Ani began to really focus on and refine its Facebook advertising efforts. Marketers have embraced social media as a way to grow brand awareness and engagement, but still, many have struggled to monetize this channel. Vice President of Digital Strategy at Alex and Ani, Ryan Bonifacino, and his team turned to eBay Enterprise to ultimately help them drive sales and achieve higher ROI through Facebook ads.
This week, at NRF we announced that eBay Enterprise continues to lead the marketplace in enabling mid-sized and large-scale retailers with the ability to implement Ship-From-Store in just 99 days! The eBay Enterprise Ship-from-Store SaaS solution, will allow retailers to quickly turn their physical retail locations into virtual distribution centers maximizing profit margins and decreasing the need to discount in-store inventory by optimizing online order fulfillment from the best store location.
Effective omnichannel capabilities, like Ship-from-Store, significantly boost sales, enhance the consumer experience and improve customer loyalty. With 77% of consumers expecting retailers to be consistent in-store and online, Ship-from-Store will give retailers the means necessary to meet their expectations by combining traditionally siloed in-store and online inventories.
“Elevated Insight” is the theme of the National Retail Federation’s annual BIG Show next week, and eBay Inc. will have that in spades at our booth.
The BIG show is NRF’s flagship industry event held annually in New York City, and this year, all of eBay Inc.’s different business units, including eBay Marketplaces, PayPal, eBay Enterprise and Magento, will be demonstrating our knowledge of — and solutions for — the ecommerce space at our booth on the EXPO floor (Booth 4245). Not only will we have experts on shopping and payments, but we’ll also have solutions architects ready to help retailers of all sizes figure out the right platforms for their businesses. To help illustrate the breadth of our offerings, we’ll be offering customers and passersby an opportunity to interact with our Interactive Connected Glass, featuring storefronts with Rebecca Minkoff and TOMS. We’ll also have a PayPal Shopping Counter, where you can buy assorted merchandise with PayPal Here, and be hosting a PayPal passport contest. And if you’re looking to satiate your sweet tooth, we’ll also be presenting the Momofuku Milk Bar, where you can pick up sweets and coffee.
If we were to bring the world’s leading retailers into a room today and ask them where they see the biggest opportunity for growth going forward, I would bet that 99% would simply reply – “omnichannel.”
The rise of the omnichannel consumer has forever altered the dynamics of the customer-retailer relationship. Simply put, today’s customers expect more – and those expectations are rising almost daily. According to eBay Enterprise data, 77% of consumers expect retailers to provide a consistent, integrated experience between their in-store and online channels. Also, 81% of consumers expect retailers to utilize the technology available to them in order to improve their in-store shopping experience. In the battle to attract, engage and retain consumers, brick-and-mortar stores continue to serve as one of the most powerful weapons in a retailer’s arsenal – if leveraged properly.
“Get closer than ever to your customers,” Steve Jobs said. “So close, that you tell them what they need well before they realize it themselves.” We live in a time when customers take instant gratification for granted, and complaints can go viral with astonishing speed. As a result, without the necessary policies, tools, training and resources, brands and retailers run the risk of customer service that falls far short of increasingly heightened expectations.
Let’s look across the customer service organization—and identify four key areas where you should be directing attention and resources.
Based on multiple external reports and our own confirmation here at eBay Enterprise Marketing Solutions, we have determined that Gmail is now caching some images in emails. This leads to some minor changes in how opens are tracked and reported for Gmail recipients.
What does that mean for marketers?
Just call them the Fab Five.
eBay Inc.’s business units saw increases in mobile shopping in the “Cyber Five” period – the five shopping days beginning with Thanksgiving 2013 – when compared to the same period a year ago. Thanks to the increased use of smartphones and tablets, coupled with eBay’s technology leadership and focus on enabling merchants of all sizes, eBay Inc.’s mobile enabled commerce volume (ECV) saw an increase of 96% year-over-year, for the “Cyber Five” period 2013.